Real Life Presentations in Second Life

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I've just spent quite some time attending a presentation in Second Life by the World Bank Group titled Doing Business 2008. Data and information can be found on the website Doing Business. Most of the data presented was new, but the mechanisms and underlying ideas were not, at least not to me. I've read a couple of books on these subjects (The Mystery of Capital, The Corporation : the pathological pursuit of profit and power, ...) so I was getting some other work done while listening to the audio stream. Which was buggy at best and had to be restarted a couple of times. Those things happen in SL though, so it was no surprise. Others that were attending their first mass event were less patient and understanding and kept on demanding to start the presentation. Ah well, either they will stick around and learn how SL sometimes is what it is, or get frustrated and leave.

While the Activ8 sim soon filled up as the presentation was about to commence, when I headed out, a lot of chairs had gone empty again as well. Was it due to technological problems, a topic that was not what they had expected, or something else? I don't have a clue, but my best guess would be that some people left because they found the presentation not too interesting and totally unrelated to their own Second Life business or experience.

I think that it once again shows that you can't just take a real life institution or company with their ideas, brands and reports and drop them into this virtual world. Unless they really tie into the whole experience and "get" it, they'll be disappointed and so will their SL visitors be. In this virtual world, they don't call the shots, they don't make the rules or dominate the playing field as they do in Real Life.

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This page contains a single entry by ServMe published on October 26, 2007 6:21 PM.

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